Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT High Wycombe

High Wycombe is an English town in the county of Buckinghamshire with a population of around 124,475 in 2015 according to ONS official estimates.it is also commonly known as Wycombe. It is the second largest town lies 27 miles southeast of Oxford, 29 miles northwest of London and 23 miles northeast of Reading. The wealth of the town is primarily based on the production of the furniture. The town is considered as a blend of both market and industrial town. The city consists an unparished area lies in the district of Wycombe and not covered by an administrative division of local government. The civil parish area of the town depicts the ancient parish of Chepping Wycombe and had a population of around 14000 in 2001 census. The part of the urban area is not covered under the control of municipal borough of the town. The town is surrounded by various suburbs including Bowerdean, Cressex, Terriers, Booker and Wycombe Marsh.

History

It has been proposed that the name of Wycombe was first recorded as Wichama in 799-802 meaning the dwellings. Some stated that the name originated from the Wye River and a wooded valley combe. The Roman villa dates back to the 150-170 AD was found during the excavation executed in 1954. The town is the birthplace of the 19th century notable Prime Minister Benjamin Disraeli. The early settlement of the town was first recorded as Wicumun in 970. The market borough status was granted to the town in the 12th century, and the first moot hall, meeting or assembly building for deciding local issues was first built in 1226.

During the Middle Age and Tudor period, the town was considered as a mill town, focused on the manufacturing of the lace and linen cloth. The town served as a halting point for travellers coming from Oxford to London and travellers used to stay in the lodges and motels. Due to the richness of chalk in the water of River Wye, the paper industry flourished in the 17th and 18th century. Later on, the cloth industry replaced the paper industry. The furniture factories started setting up their base all over the town and most popular furniture industry, Windsor chairs took possession in the 19th century. Large terraced houses were constructed to accommodate the workforce engaged in the furniture factories.

Many locally made chairs and the useful information on the lace industries and local furniture is displayed and restored in the Wycombe Museum. The social and economic condition of the city was completely dependent on the furniture industry. The decline of the furniture industry in 1960 brought significant social problems and unemployment in the town. A large number of housing areas were fallen into slums and even completely demolished under the slum clearance scheme in 1932. The girls’ school of the town became a base for 8th Air Force Bomber Command during the Second World War, later on, the site became their headquarters in 1944.

Recently, many redevelopment projects have planned in the town including the expansion of existing shopping centre, construction of multi-story car parks, redevelopment of the town centre and Buckinghamshire New University and completion of the new Eden Shopping centre. These developments further stimulated the construction of new multimillion-pound hotel and Sainsbury store next to the Eden shopping centre.

Education

The town follows a selective educational system based on the tripartite system of education in England and Northern Ireland. There are several primary, secondary and independent schools in the town. Among those, few are Booker Hill Combined School, Marsh Infants School, Cressex Community School, Wycombe High School, Crown House School and Wycombe Abbey. The town is served by Amersham and Wycombe College and Buckinghamshire New University for further and higher education. The main campus of the new university lies on the former site of College of Art and Technology of High Wycombe.